Tononoff Journey

talks · 03

localiza&co: what we actually ship with LLMs

A Portuguese-language videocast on how Localiza uses advanced analytics and LLMs day to day.

I joined Juliana Aarão Rocha, Samuel Oliveira and Thamires Souto on the Localiza&Co videocast, for an episode called Revolução Digital: Como a AI está transformando nosso mundo. It is in Portuguese, and the title is grander than the conversation, which I mean as a compliment.

Most of it was concrete: how we use advanced analytics and LLMs inside Localiza, across a wide spread of situations and products. Four people who work on this from different angles, comparing notes on what the technology actually does in a real company — not in a keynote.

No grand thesis came out of it. I think that's the correct outcome. The interesting part of this work is almost always the specific problem, not the pattern you can draw over the top of it.

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The useful part of these conversations is hearing colleagues describe the same tools from a different seat.

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